Newzenblog
The latest news, happenings, and marketing observations at Pocket Hercules.
Copywriting: The Craft and Lost Art
In a digital age where visuals reign king, the importance of strong writing is often overlooked. But not at Pocket…
Rattling the Giant: The Inception of Pocket Hercules
Out of the corporate advertising landscape in the early 2000s emerged a small but scrappy powerhouse advertising agency known for…
Where Have All the Great Copywriters Gone?
Copywriting used to be the edge of marketing. The craft that turned attention into emotion and emotion into action. But…
Rapala’s Santa Bass Leaves His Slimy Mark on the Holiday Season Yet Again
Gifted with the same powers as the jolly man from the North Pole, Rapala’s iconic Santa Bass handles the aquatic…
Pocket Hercules Launches Its First Digital Lead Generation Sales Tool
Only a few months after launching out of the Pocket Hercules office in June 2025, Dead Click Revival is making…
What 20 Years of Pocket Hercules Means for the American Advertising Industry
Built with an unconventional business model and uncompromising creative prowess, the Minneapolis-based advertising agency Pocket Hercules’ 20-year anniversary proves that…