We’re experts at crafting a unique and powerful voice that speaks to the hardcore fan base of a brand, while inviting the customers on the periphery into the fold. We take pride in solving challenging branding problems with simple, elegant, memorable, cross-disciplinary solutions that drive passion and move the needle.
Tracker Off Road
Bass Pro Shops, maker of America’s most popular boat line hired Pocket Hercules to helped them conquer “land” with the introduction of Tracker Off-Road vehicles.
How an authentic brand voice and the right photography made Tracker Boats relevant in the Midwest.
Red Wing Shoes
Creating work that lives up to a 100-year old brand with the guiding principle of “Work Done Right.”
Legendary maker of hunting boots successfully adds works boots to its product line.
In partnership with lead agency Wolfes, Pocket Hercules has helped create some of the most iconic Harley-Davidson advertising of all time.
Delta Dental Insurance
“You Make Me Smile Because _______” campaign wins the Outdoor Advertising Association of America campaign of the year for 2015.
Marvin Windows & Doors
Extrordinary product launches delivered with memorable, emotional messages in extraordinary homes.
Zeiss Sports Optics
Authentic messaging for products featuring precision German engineering & craftsmanship for the most serious sportsmen.
Key Surgical Sterilization Products
Bringing style and design to all touch points of an ignored segment of the market has generated incredible results.
Rapala Fishing Lures
The legendary fishing lures continue to appeal to fishermen everywhere with “twinkle in the eye” messaging.
Provacative work creates talk value among riders and creates maximum exposure with a limited media buy.
Transport America Trucking Company
A multi-platform campaign aimed at recruiting drivers with emotional messages has paid off in an ultra competitive environment.
Safco Office Furniture
Pocket Hercules was hired to overhaul an established brand with design and a whitty sense of humor to compete with new online start-ups.
dorsaVi Wearable GPS Sensors
Pocket Hercules helped an Australian company launch a global brand to improve movement in sports, clinical and occupational settings.
Yellow Jacket HVAC Tools
Made in the U.S.A pride shines through in our work for Yellow Jacket to capture market share and strengthen the brand.
Lakemaid Beer is not just a campaign, but a brand of beer created and owned by Pocket Hercules. Launched completely with social media and public relations, Lakemaid Beer stole the show at the 2015 NFL Super Bowl with a drone delivery campaign, which ended up on The Today Show, Fox News, The Wall Street Journal […]