PR & Content
We enrich the customer experience with content such as social posts, white papers, articles, e-newsletters, videos, events, and third-party editorial – content that engages, turns followers into brand evangelists, and produces tangible outcomes. Smart media strategy ensures that this content is delivered through the most effective channels at the most effective time.
Media Relations: Lakemaid Beer Drone
Pocket Hercules generated international media coverage worth millions of dollars in the days leading up to Super Bowl through its media relations work for Lakemaid Beer and its video: “beer drone delivery to ice fishermen.” Media placements included segments with FOX News, NBC’s Today, ABC News, CNN, CBS News, BBC, CBC, New York Daily News, Al Jazeera, the Wall Street Journal, USA Today, Forbes, National Public Radio, and the Huffington Post, among others.
White Papers: Thomson Reuters – Generating New Business Leads with Long-Form Content
To address complex aspects involving issues such as money laundering, cyber crime, and insurance fraud, Pocket Hercules has developed a series of white papers for Thomson Reuters which are used to build existing customer relationships and attract new customers through a digital advertising, email marketing, and trade show exhibits.
Sponsored Content: Nitro Boats – Nitro Fishing Pros Talk Quality
To attract serious anglers in the Upper Midwest, Pocket Hercules developed :60 and :30 second segments featuring Nitro pro anglers speaking about the quality, reliability and performance of Nitro boats for bass, walleye and muskie anglers.
Email Marketing: E-Newsletter Speaks to Issues that Matter Most to Truck Drivers
To build deeper relationships with existing drivers, as well as those who recently applied for work, Pocket Hercules created the Changing Trucking newsletter, which is delivered monthly. From the perspective of “the trucking company that’s changing trucking,” the newsletter delves into topics that matter the most to professional drivers.
Social Media: Transport America – Attracting Likes and New Drivers through Social Media
Pocket Hercules gives Transport America’s Facebook, LinkedIn, Twitter and Instagram pages an overhaul with more relevant, and visually compelling content that better connects its social media followers with the company and what it stands for. The result: Within weeks, not only did Likes surge on Transport America’s social media pages, so did the number of qualified applications it received from drivers looking to make a change.