Delta Dental Insurance
The rapid shift toward a consumer-driven market created an opportunity for Delta Dental to engage with people in a deeper, more emotional way. The idea: send a “Smilie” (a well intentioned selfie) to someone you care about. The campaign resulted in 3x traffic to the website, and 100% increase in sales.
THE DELTA DENTAL INSURANCE “SMILIE” CAMPAIGN WAS EXECUTED THROUGH SOCIAL MEDIA, PRINT, AND DIGITAL CHANNELS.
