The partnership between Pocket Hercules and Delta Dental of Minnesota was a smart and productive period of time as the Delta team and PH team together took this B2B brand to the consumer. With “The Power of Smile” campaign in advertising and public relations, Delta Dental of Minnesota helped to drive and coalesce the national Delta Dental brand behind the new “Smile Power” campaign. Now that Delta Dental has its national campaign in place, Pocket Hercules proposes to help Delta Dental of Minnesota focus its local B2B efforts by targeting corporate decision makers. The PH toolbox of branded content, public relations, copywriting, digital design and on-site video and animation capabilities would be a very valuable asset to Delta Dental’s regional efforts. Our experience working in conjunction with in-house groups at Rapala, Red Wing, CCP, and Bass Pro makes us a perfect partner with very little learning curve.
SAFCO / B2B Marketing Examples
Animated Brand Video
Construction Career Pathways
CONSTRUCTION CAREER FOUNDATION
INTRODUCING MINNESOTA HIGH SCHOOL STUDENTS TO CAREERS IN CONSTRUCTION
Current public relations efforts focus on generating editorial coverage for Construction Career Pathways,
a statewide initiative to attract more high school students into careers in Minnesota’s construction industry.
Media relations efforts involve outreach to mainstream media such as the Star Tribune and Minneapolis St. Paul Business Journal to media reaching union members and specific groups, such as women and Latinos.
IRISH SETTER BOOTS
POSITIONING IRISH SETTER AS THE EXPERT IN HUNTING BOOTS
Through partnerships with Pheasants Forever, Quail Forever, Rocky Mountain Elk Foundation, the Quality Deer Management Association, Whitetails Forever, and the National Wild Turkey Federation, Pocket Hercules researches and writes how-to articles to educate hunters about how to select and care for their hunting boots while positioning Irish Setter as the expert in hunting boots.
MARCH IS DIVORCE MONTH
Based on nationwide divorce filing statistics, launched a national media relations campaign to promote FindLaw, an online website for consumer legal advice. The campaign positioned FindLaw as an expert source for information about divorce. Our public relations efforts generated more than 1 billion impressions including TV placements on CBS, CNN as well as local TV stations nationwide, and digital placements on websites such as HuffingtonPost.com. In addition, the story gained more impressions and when law firms specializing in divorce, used the content their websites, as in the case of McMorrow Law, a family law practice in Pittsburgh, Pa.