Tracker Off Road
Rarely does an ad agency get to craft positioning and branding from ground zero for a brand in the transportation industry. Pocket Hercules launched Tracker Off Road in the spring of 2019 with the “Built For Love Of Country” campaign. The effort included all branding, photography, video, national television, website design, digital marketing, print, OOH, collateral, and in-store POP.
THE TRACKER OFF ROAD “BUILT FOR THE LOVE OF COUNTRY” CAMPAIGN BEGAN WITH THE CREATION OF A FOUNDATIONAL BRAND STORY THAT MADE ITS WAY TO NATIONAL TELEVISION, OOH, PRINT, AND MORE.
