Safco Office Furniture
A national leader with trend-right products that make workplaces tick, Safco offers mid-market products with extraordinary service. Pocket Hercules was hired to overhaul the look of the brand, as well as to add some fun to the brand voice and copy to better align with the product offering. Production levels were raised with regard to collateral, OLA, photography, and their national Chicago showroom. Results were realized quickly with record sales in 2013 and 2014.