safco cover art

Safco Office Furniture

Advertising Digital

A national leader with trend-right products that make workplaces tick, Safco offers mid-market products with extraordinary service. Pocket Hercules was hired to overhaul the look of the brand, as well as to add some fun to the brand voice and copy to better align with the product offering. Production levels were raised with regard to collateral, OLA, photography, and their national Chicago showroom. Results were realized quickly with record sales in 2013 and 2014.

Safco - The Kalyde Collection: More arrangements than the local florist.
Safco banner ads
Safco booklet - Kalyde Collection
Safco booklet - The Kalyde Phiilosophy
Safco booklet - Kalyde seating
Safco catalog - Office happiness
Safco catalog - tables and desks
Safco catalog - VY Chair