Irish Setter
Irish Setter has made some of the finest hunting boots since the 1950’s. When they decided to add work boots to product line, Pocket Hercules was hired to re-position the brand. After research and consumer interviews, the result was a brand architecture platform constructed around the idea of “Go All Day.”
BRAND POSITIONING GROUNDED IN CONSUMER INTERVIEWS AND RESEARCH BECAME IRISH SETTER'S “GO ALL DAY” CAMPAIGN.
