Delta Dental toddler closeup

Delta Dental Insurance

Advertising Digital phdl Social Media

The rapid shift toward a consumer-driven market created an opportunity for Delta Dental to engage with people in a deeper, more emotional way. The idea: send a “Smilie” (a well intentioned selfie) to someone you care about. The campaign resulted in 3x traffic to the website, and 100% increase in sales.

Delta Dental print ad - Coverage for all your teeth, even if you only have eight of them.
Delta Dental billiboard - A dental plan as individual as you, bob.
Delta Dental billiboard - I sent my grandma a Smilie.
Delta Dental billiboard - I sent my BFF a Smilie
Delta Dental billiboard - Official dental plan of hockey moms.
Delta Dental - desktop website
Delta Dental Instagram posts - #thepowerofsmile