BRANDED CONTENT AT POCKET HERCULES

In an “Attention” economy, we give your customers more reasons to spend their precious time with your brand.

We begin with your own media. We strongly believe that all of our clients must own their “own” media – the content available through websites, email lists, social media, online search, and print, video and audio experiences. We help our clients develop smart, authentic, inspiring online, print and video content that make your customers want to spend even more time with your brand.

Then we turn our attention to external media. Positive editorial coverage in traditional media and online media. Leveraging our creative team, we develop smart public relations and media relations strategies that ensures your message is delivered through the most effective channels at the most effective time.

The point of all of this is that public relations and content needs to be more human. In an Al world, more than ever, people want human stories that help them relate better to your brand.

Mesabi.com website to help distinguish radiators and coolers.

BLOGPOSTS: L&M RADIATOR (MESABI.COM)

Pocket Hercules uses blogposts on the Mesabi.com website to help distinguish radiators and coolers made by L&M Radiator, based in Hibbing, Minnesota. Mesabi radiators and coolers are considered the industry standard when it comes to aftermarket radiators and coolers for heavy-duty equipment used in mining, oil & gas, and many other industrial applications. Pocket Hercules researches, writes and promotes blogposts about Mesabi radiators in different types of mining (gold, copper, coal). Blogposts about Mesabi radiators in extreme settings (mining above the Arctic Circle, underground mining). And stories about Mesabi product quality and reliability. Combined, these stories increase the organic SEO, and help lead to more website traffic and quality leads.

History of the Original Floating Rapala fishing lure – the No. 1 selling fishing lure in the world.

COMPANY / PRODUCT HISTORIES: THE ORIGINAL FLOATING RAPALA FISHING LURE

If your organization has been in business long enough, at some point, you may reach a significant anniversary or milestone that allows you to share the “origin” of how your brand was started. For Rapala VMC, Pocket Hercules wrote an extensive story about the history of the Original Floating Rapala fishing lure – the No. 1 selling fishing lure in the world. Invented in 1936, this story was instantly “Liked” by Rapala fans worldwide, generating significant traffic to the Rapala.com website and creating volumes of engagement on the brand’s social media platforms.

Credible editorial coverage for new line of battery-powered snowblowers.

BROADCAST EDITORIAL: TORO SNOWBLOWER ON THE TODAY SHOW

To help Toro snowblowers obtain credible editorial coverage for its new line of battery-powered snowblowers, Pocket Hercules teamed up with home improvement expert George Oliphant to include Toro snowblowers on a segment of NBC’s Today Show. Pocket Hercules also worked with George Oliphant on two satellite video media tours that generated more than 40 TV and radio show placements.

Website Template of Construction Careers

WEBSITE CONTENT: CONSTRUCTION CAREERS FOUNDATION

The Construction Careers Foundation (CCF) is a leading nonprofit based in the Minneapolis-St. Paul area whose mission is to promote the value of careers in the constructions trades to young people, in particular, young people who are underrepresented in today’s construction workforce. Pocket Hercules managed the CCF’s entire website – constantly updating it with new copy and new videos, as well as blogposts about real people – teachers and young people – who have stories to share about their experience with careers in construction.

Post of the first handwritten and hand-illuminated bible commissioned by a Benedictine monastery in more than 500 years.

ENEWSLETTER: THE SAINT JOHN'S BIBLE

To help tell the ongoing story about the impact of The Saint John’s Bible, the first handwritten and hand-illuminated bible commissioned by a Benedictine monastery in more than 500 years, Pocket Hercules researches, writes and designs a monthly newsletter that shares stories about the impact of The Saint John’s Bible on communities throughout the world. Pocket handles the entire process, from interviewing people at faith communities, universities and hospitals that have acquired a Heritage Edition of The Saint John’s Bible, to measuring the impact of each story on The Saint John’s Bible website and social media pages.

Company relies on robotic rotational molding – a state-of-the-art technology – to create high quality, custom products.

BYLINED ARTICLES: GEMSTAR MANUFACTURING

Gemstar is a Minnesota manufacturer that makes hard cases and parts for use in equipment manufacturing. What’s different about Gemstar is its manufacturing technology. The company relies on robotic rotational molding – a state-of-the-art technology – to create high quality, custom products. To tell this story, Gemstar enlisted Pocket Hercules to develop bylined articles to explain this competitive advantage to the marketplace, resulting in editorial placements in military, plastics, and manufacturing media outlets.

MEDIA RELATIONS: LAKEMAID BEER DRONE

Pocket Hercules generated international media coverage worth millions of dollars in the days leading up to Super Bowl through its media relations work for Lakemaid Beer and its video: “beer drone delivery to ice fishermen.” Media placements included segments with FOX News, NBC’s Today, ABC News, CNN, CBS News, BBC, CBC, New York Daily News, Al Jazeera, the Wall Street Journal, USA Today, Forbes, National Public Radio, and the Huffington Post, among others.

Complex aspects involving issues such as money laundering, cyber crime, and insurance fraud.

WHITE PAPERS: THOMSON REUTERS – GENERATING NEW BUSINESS LEADS WITH LONG-FORM CONTENT

To address complex aspects involving issues such as money laundering, cyber crime, and insurance fraud, Pocket Hercules has developed a series of white papers for Thomson Reuters which are used to build existing customer relationships and attract new customers through a digital advertising, email marketing, and trade show exhibits.

See the white paper

SPONSORED CONTENT: NITRO BOATS – NITRO FISHING PROS TALK QUALITY

To attract serious anglers in the Upper Midwest, Pocket Hercules developed :60 and :30 second segments featuring Nitro pro anglers speaking about the quality, reliability and performance of Nitro boats for bass, walleye and muskie anglers.

Build deeper relationships with existing drivers, as well as those who recently applied for work.

EMAIL MARKETING: E-NEWSLETTER SPEAKS TO ISSUES THAT MATTER MOST TO TRUCK DRIVERS

To build deeper relationships with existing drivers, as well as those who recently applied for work, Pocket Hercules created the Changing Trucking newsletter, which is delivered monthly. From the perspective of “the trucking company that’s changing trucking,” the newsletter delves into topics that matter the most to professional drivers.

Transport America’s Facebook, LinkedIn, Twitter and Instagram pages an overhaul with more relevant, and visually compelling content that better connects its social media followers with the company and what it stands for.

SOCIAL MEDIA: TRANSPORT AMERICA – ATTRACTING LIKES AND NEW DRIVERS THROUGH SOCIAL MEDIA

Pocket Hercules gives Transport America’s Facebook, LinkedIn, Twitter and Instagram pages an overhaul with more relevant, and visually compelling content that better connects its social media followers with the company and what it stands for. The result: Within weeks, not only did Likes surge on Transport America’s social media pages, so did the number of qualified applications it received from drivers looking to make a change.