Rapala Fishing Lures

Rapala has created a 40-year relationship with anglers worldwide by creating lures that catch more and bigger fish, and marketing with a twinkle in the eye that makes Rapala the brand with whom you’d most like to fish. Rapala came to Pocket Hercules to uphold the brand’s character, with new and imaginative ways to engage the fishing enthusiast and to pull casual fishing people toward the brand.