Rapala lure closeup

Rapala Fishing Lures

Advertising Digital

Rapala has created a 40-year relationship with fishermen by creating lures that catch more and bigger fish, and marketing with a twinkle in the eye that makes them the brand with whom you’d most like to fish. Rapala came to Pocket Hercules to uphold the brand’s character, with new and imaginative ways to engage the fishing enthusiast and to pull casual fishing people toward the brand.

Rapala print ad samples
Rapala print ad samples
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Rapala print ads - Sufix fishing line
Rapala print ad - Sufix fishing line